OK…it was news to me that you can actually choose which hospital an ambulance will take you to. I blame it on the rock under which I live.
Fact is, lots of people don’t know this. This piece was a way to a) let them know, b) give them a way to get set up with their choice BEFORE they needed it and c) let other s know their choice in case they were unable to communicate.
Wallet card, window sticker and an app were all parts of their campaign. I’m told a bunch of these went out.