A sales force must have sales tools, and not every target market is all over the internet.
And everyone loves a big, glossy leave-behind they can share with friends and family.
I’d love to be able to post some kind of tangible improvement in sales or contacts, but we put these into the hands of the sales team on day one. There’s nothing for comparison. They did, however, report that the audience loved the piece and there was a high volume of client follow-up and engagement.